Who We Are
We believe learning should do something. Not tick a box, not fill an afternoon, but actually change how someone thinks, decides, or acts. That's a high bar. It's also the only bar worth designing for.
We come from storytelling backgrounds — theatre, narrative, creative direction. We understand how emotion opens people up, how structure creates the conditions for something to stick, how to design the moment when someone leans in rather than checks out.
That's what we build. No filler. No box-ticking. Just learning that respects people's time and intelligence — and actually does what it's supposed to do.
Managing Director
Courtney Larkin
For Courtney, the connection between storytelling and learning has never been in question. Theatre drew her in for exactly that reason. Not as entertainment, but as a way of shaping experiences that shift how people see the world.
As a theatre director, that question drove everything: how do you design a moment so that someone leaves thinking differently? When she moved into designing leadership development programmes across public sector bodies and global organisations, providing large-scale learning initiatives, and digital experiences that helped organisations navigate change, she realised that she was still asking exactly the same question.
At its core good learning leaves you thinking differently. It shows you there's another way. It gives you a new perspective and the confidence to try it out. Courtney brings that belief to every project at Lexeme, designing experiences that are purposeful, human, and built to create genuine change.
Managing Director
Ashley Pearson
Ashley has spent her career at the intersection of storytelling and strategic communication, partnering with global S&P 100 companies to lead the design of learning experiences that blend narrative craft, visual sophistication, and real organisational intelligence.
Her background is unusually varied for the learning world. She trained as a theatre director, has worked across creative direction, content strategy, and organisational learning, and somewhere along the way settled on a question that turned out to be the right one for all of it: how does creativity lead to understanding?
At Lexeme, that question is the brief. She believes the best learning works the way the best stories do: it puts you somewhere real, makes you feel something true, and leaves you able to do something you couldn't before.
Got a problem worth solving?
We'd love to hear it.